Ollive · CNVRT Labs

Ollive

A dark product interface with a graded score card. Concept, round 4. Not shipped. — Concept, round 4. Not shipped.Product surface: trust, scored; risk, surfaced.

Project facts

Client: Ollive
Sector: Insurance for AI agents
Deadline: Fundraise announcement, July 14, 2026
Year: 2026
Duration: June to August 2026
Team: Chandan with four designers across brand, product and motion
Services: Positioning, logo, brand identity, a certificate artifact, homepage and engineering handoff

Situation

Ollive insures AI agents. Its founder had a fundraise announcement on a fixed date and no brand to announce with. The risk Ollive covers stays invisible until it becomes a headline, so the brand had to make it legible, and calm, to the founders shipping agents.

The reframe

What we saw

~~Insurance that sells fear of what agents might break.~~

What we said

Ollive surfaces risk; it never fixes it. An MRI, not surgery.

Founders buy cover to ship faster, not to feel scared. Every concept had to end on the win.

The work

Positioning came first, then four concept rounds, a locked logo, a certificate of coverage designed to be shared, and the homepage, designed early so Ollive’s engineers could build in parallel.

A bold headline mixing grotesk and script lettering over engraved light rays, with a round seal. Concept, round 4. Not shipped. — Concept, round 4. Not shipped. Editorial direction: heavy grotesk, calligraphic script and engraved light.

Concept, round 4. Not shipped. The certificate of coverage, drawn as a boarding pass.

A boarding-pass style clearance certificate over a painted landscape. Concept, round 4. Not shipped. — Concept, round 4. Not shipped. The certificate of coverage, drawn as a boarding pass.

Arched gates marked with compliance standards. Concept, round 4. Not shipped. — Concept, round 4. Not shipped. Compliance as a row of gates.

An engraved eye on a dark olive ground. Concept, round 4. Not shipped. — Concept, round 4. Not shipped. Every layer of exposure, seen at once.

A botanical molecule diagram on a cream background. Concept, round 4. Not shipped. — Concept, round 4. Not shipped. Clinical direction: a botanical diagram on cream.

A dark landscape drawn in particles. Concept, round 4. Not shipped. — Concept, round 4. Not shipped. Shader direction: risk as terrain.

Decisions

finding

Positioning before pixels.

What we chose A positioning pyramid signed off before the first concept round.

Rejected ~~Opening with logo explorations.~~

Why The founder wanted the strategic reasoning behind every direction, so each round answered to the same brief.
insight

The certificate is the most shared surface.

What we chose A certificate of coverage designed as a brand artifact, print- and screen-ready.

Rejected ~~Treating the certificate as policy paperwork.~~

Why Customers post a certificate. They never post a logo.
insight

Homepage first.

What we chose The homepage designed in the first ten days and handed to Ollive’s engineers.

Rejected ~~Finishing every page before handoff.~~

Why The announcement date was fixed, and Ollive had its own developer ready to build.

Outcome

Delivery

Four concept rounds to a locked logo, a brand system, a certificate artifact and a homepage handed to engineering, June to August 2026.

What we’d tell the next founder

Lock the positioning before the first concept round. Every round then answers to the same brief.
Design the thing your customers will share, not just the logo.
Plan back from the announcement date, and hand the homepage to engineering first.

Work like this starts with

Launch Sprint

From $10,0002 weeks

Book a 30-minute call

30 min · we name the first three things we’d change · written scope in 48 hours

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